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Have you ever started reading a text, from some organization, that you couldn’t look away from? Rest assured, this text has been created by a brilliant copywriting professional. But do you know what copywriting is? No, it is not about writing paragraphs or knowing how to correctly distribute punctuation marks, this discipline, included in marketing and communication, goes much further. Stay with us if you want to discover it and, why not, dedicate yourself to it.
If you browse the main job search portals a little, you will see that there is a new profile that is in high demand: the copywriter. They are not journalists or just content writers; They are word professionals, with training in marketing, advertising and communication, who, through creative techniques, manage to transmit a message in the most suitable way to remember it to a specific target audience. That is, the creative editor must know very well the values, tone and line of communication to follow to meet the communication objectives stipulated by the company.
To do this, the copywriter uses a series of tools and follows some guidelines that we will see later in this post.
If you like to write, are ingenious and have a gift for words, do not hesitate and investigate the world of copywriting as a possible career path. This mix of storytelling and advertising makes creative copy a very interesting profile for those companies that want to work on their brand and position themselves in the market. Following a coherent line of communication, with our own style guide and oriented towards tangible goals, we will be able to impact our ideal user.
Below, we leave you five key tips so that you can start writing your first persuasive texts with that touch of freshness that is so engaging.
Technique: Use stories with emotionally impactful characters and situations to connect with the audience. For example, narrating how the product/service solved a real problem and positively transformed someone’s life.
Use clever metaphors or comparisons to illustrate benefits or features. For example, describing a product as “the spark that ignites creativity” or “the comforting hug your home needs”.
Use creative and motivating calls to action that invite the audience to act in a fun and persuasive way. For example, “Dare to be different! Click here and discover a world full of surprises”.
Incorporate a touch of humour, puns or sarcasm whenever you can to capture attention and generate an emotional connection with the reader. For example, “Our coffee is so good, it makes Mondays feel like Fridays.”
Generates a sense of scarcity or urgency to drive action. For example, “Limited time offer! There are only 24 hours left to get your special discount”.
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