Course on Web Analytics

Course on web analytics

Name: Course on web analytics
Price: 260 EUR

4,6

396 alumnos

Entidad(es):

Modalidad

Online

Duración - Créditos

200 horas

Becas y

Financiación

Plataforma Web

24 Horas

Centro Líder

formación online

Acompañamiento

Personalizado

Reconocidos por:

Acreditados como:

Temario

UNIT 1. INTRODUCTION TO WEB ANALYTICS

UNIT 2. GOOGLE ANALYTICS 4

UNIT 3. GOOGLE TAG MANAGER

UNIT 4. ATTRIBUTION MODELS

UNIT 5. LOOKER STUDIO (GOOGLE DATA STUDIO)

UNIT 6. SEO-ORIENTED WEB ANALYTICS

UNIT 7. SEM-ORIENTED WEB ANALYTICS

UNIT 8. SOCIAL MEDIA-ORIENTED WEB ANALYTICS

UNIT 9. TECHNIQUES AND STRATEGIES

UNIT 10. OTHER TOOLS FOR WEB ANALYTICS

UNIT 11. COOKIES AND TRACKING TECHNOLOGIES

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Plan de estudios

Resumen salidas profesionales

The digital landscape is rapidly evolving, making web analytics an essential skill for understanding user behaviour and optimising online presence. Our Course on Web Analytics is designed to equip you with the knowledge to navigate this booming field, where demand for skilled professionals is surging. By enrolling, you will gain insights into data interpretation, strategic decision-making, and the latest analytical tools. This course offers a comprehensive approach to mastering web metrics, enabling you to enhance business performance and drive growth. Join us to unlock the power of data and position yourself at the forefront of the digital revolution. Whether you're aiming to advance your career or pivot into a new industry, our expertly crafted curriculum will provide you with the competitive edge needed in today's job market.

Objetivos

- To understand web analytics concepts and metrics comprehensively. - To analyse user behaviour and web traffic data effectively. - To interpret key performance indicators for digital platforms. - To utilise analytics tools for data-driven decision-making. - To evaluate website performance through data analysis. - To develop strategies based on analytics insights. - To improve digital marketing efforts using analytics data.

Salidas profesionales

- Web Analytics Specialist in digital marketing agencies - SEO Analyst focusing on data-driven strategies - Digital Marketing Consultant for performance optimisation - Data Analyst for e-commerce platforms - Conversion Rate Optimisation Specialist - Business Intelligence Analyst in tech companies - Freelance Web Analytics Consultant

Para qué te prepara

The Course on Web Analytics equips you with the skills to effectively interpret and utilise web data to make informed decisions. You'll learn to identify key performance indicators, optimise user experience, and implement data-driven strategies. By mastering various analytical tools and methodologies, you will be able to enhance website performance, drive targeted traffic, and ultimately improve conversion rates, empowering you to make strategic business improvements.

A quién va dirigido

This Course on Web Analytics is designed for professionals and graduates in the digital marketing and data analysis sectors looking to expand or update their skills. Ideal for those eager to understand web performance metrics and enhance strategic decision-making, this course offers practical insights into the world of web analytics without requiring advanced technical expertise.

Metodología

Aprendizaje 100% online

Plataforma web en la que se encuentra todo el contenido de la acción formativa. A través de ella podrá estudiar y comprender el temario mediante actividades prácticas, autoevaluaciones y una evaluación final.