Course in Market Research and Consumer Behavior

Course market research and consumer behavior

Name: Course market research and consumer behavior
Price: 360 EUR

4,6

343 alumnos

Entidad(es):

Modalidad

Online

Duración - Créditos

200 horas

Becas y

Financiación

Plataforma Web

24 Horas

Centro Líder

formación online

Acompañamiento

Personalizado

Reconocidos por:

Acreditados como:

Temario

UNIT 1. DEFINITION AND DELIMITATION OF THE RELEVANT MARKET

UNIT 2. MARKET SEGMENTATION

UNIT 3. SELECTION OF MARKET INFORMATION SOURCES

UNIT 4. MARKET RESEARCH AND MARKETING

UNIT 5. THE ROLE OF MARKETING IN THE ECONOMIC SYSTEM AND IN BUSINESS MANAGEMENT

UNIT 6. COMMERCIAL RESEARCH IN DIGITAL MARKETING

UNIT 7. THE DIGITAL MARKETING PLAN

UNIT 8. PSYCHOLOGY OF THE POINT OF SALE AND CONSUMER PSYCHOLOGY

UNIT 9. PSYCHOLOGY OF PURCHASE AND CONSUMER PSYCHOLOGY

UNIT 10. CONSUMER BEHAVIOR

UNIT 11. CUSTOMER ENGAGEMENT AND ANALYSIS OF PURCHASE BEHAVIOR

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Plan de estudios

Resumen salidas profesionales

Are you ready to dive into the dynamic world of market research and consumer behavior? The Course in Market Research and Consumer Behavior is your gateway to understanding the ever-evolving market landscape, where consumer preferences and digital marketing strategies are in constant flux. As businesses strive to keep pace with these changes, the demand for skilled professionals who can analyze market trends and consumer psychology is skyrocketing. This course equips you with essential skills, from defining relevant markets and segmenting them to mastering digital marketing plans and understanding consumer psychology. By enrolling, you'll gain insights into customer engagement and purchase behavior analysis, positioning yourself at the forefront of the industry. In today's competitive job market, having expertise in these areas is invaluable. Join us to transform your career and become a sought-after expert in market research and consumer behavior!

Objetivos

- Understand the market definition and delimitation. - Analyze market segmentation strategies effectively. - Identify and select accurate market information sources. - Explore the integration of market research in marketing. - Comprehend marketing's role in business management. - Investigate digital marketing's effect on commercial research. - Develop a digital marketing plan for strategic purposes.

Salidas profesionales

- Market Research Analyst - Consumer Insights Specialist - Digital Marketing Strategist - Customer Engagement Manager - Behavioral Data Analyst - Segmentation Analyst - Product Development Consultant - Brand Strategist - Market Trends Analyst - E-commerce Analyst - User Experience Researcher - Advertising Analyst

Para qué te prepara

This course equips you to navigate the complexities of market research and consumer behavior. You'll learn to define and segment markets, select appropriate information sources, and apply market research to enhance marketing strategies. Additionally, you'll explore the role of digital marketing and develop effective digital marketing plans. With insights into consumer psychology and behavior, you'll be able to engage customers effectively and analyze purchase patterns, driving strategic business decisions.

A quién va dirigido

The Course in Market Research and Consumer Behavior is designed for professionals and graduates in the field seeking to enhance or update their understanding of market dynamics. Ideal for those interested in market segmentation, digital marketing strategies, consumer psychology, and customer engagement, this course provides insights into modern marketing practices without requiring advanced expertise.

Metodología

Aprendizaje 100% online

Plataforma web en la que se encuentra todo el contenido de la acción formativa. A través de ella podrá estudiar y comprender el temario mediante actividades prácticas, autoevaluaciones y una evaluación final.

Campus virtual

Accede al campus virtual desde cualquier dispositivo, las 24 horas del día. Contando con acceso ilimitado a los contenidos de este curso.

Equipo docente especializado

El alumnado cuenta con un equipo de profesionales en esta área de formación, ofreciéndole un acompañamiento personalizado.

Centro del estudiante

Contacta a través de teléfono, chat y/o email. Obtendrás una respuesta en un tiempo máximo de 24/48 horas en función de la carga docente.

Titulación de course market research and consumer behavior

Degree Issued and Endorsed by INESEM Business School. “Non-Official Education and Not Leading to the Award of an Official Degree or Certificate of Professionalism”.